1. Information We Collect via Cookies & Tracking Technologies

When you visit or interact with our digital dealership, we and our authorized automotive platform partners, analytics services, and advertising vendors collect technical data using cookies, pixels, tags, and web beacons:

• Device & Network Identifiers: IP address, browser type and version, operating system, device hardware IDs, screen resolution, and internet service provider (ISP).
• Online Activity & Browsing Data: Vehicles browsed, search filters applied (trim, engine, 4WD/AWD options), trade-in estimator tool usage, payment calculator inputs, test-drive booking requests, referring/exit URLs, and clickstream interactions.
• Approximate Geolocation: Regional geographical data (King County, Puget Sound area, and Washington State) derived from your IP address to deliver localized vehicle inventory, dealer specials, and regional Pacific Northwest Ford incentives.

2. Categories of Cookies We Use

3. Business & Commercial Purposes for Data Use

We process information collected via cookies and tracking technologies for legitimate automotive dealership operations:

• Showcasing real-time new, pre-owned, and certified Ford vehicle inventory, MSRP pricing, and lease/finance offers.
• Processing service lane bookings, test-drive reservations, and trade-in appraisals.
• Facilitating secure vehicle financing and pre-approval inquiries via authorized lending partners (in accordance with the Gramm-Leach-Bliley Act and federal consumer credit rules).
• Evaluating the performance of digital advertising campaigns and regional Ford dealer advertising association programs.
• Protecting our website, visitors, and dealership backend databases from fraudulent submissions, scraping, and cyber threats.

4. Washington State Privacy Rights & Legal Disclosures

As a dealership operating in Issaquah, Washington, we adhere to state-specific consumer privacy standards and federal transparency requirements:

• Washington My Health My Data Act (RCW 19.373) Notice: Evergreen Ford does not collect, process, share, or sell consumer health data as defined under Washington law. Our tracking technologies are strictly automotive, operational, and commercial.
• Targeted Advertising & "Sale" Disclosures: Under modern consumer privacy interpretations, deploying third-party marketing pixels and tracking cookies for cross-context targeted advertising may be categorized as "sharing" or "selling" data. Washington residents and eligible consumers have the right to opt out of cross-context behavioral advertising at any time.
• Right to Know & Access: You may request information regarding the categories of personal data collected, sources, and commercial purposes of collection.
• Right to Deletion: You may request deletion of non-essential personal information collected through our website forms and tracking cookies, subject to statutory motor vehicle sales records, state titling/tax rules, safety recall requirements, and warranty compliance obligations.

5. Managing Your Cookie Choices & Opt-Out Options

6. Third-Party Automotive Partners & External Links

Our website interacts with third-party software and portals, including Ford Motor Company (Ford Credit), digital trade appraisal engines (e.g., Kelley Blue Book, Edmunds, Black Book), online credit pre-approval portals, and digital scheduling vendors. Data collected within these third-party modules is subject to their independent privacy policies.

7. Policy Modifications

We may update this Privacy & Cookie Policy periodically to accommodate evolving legal standards in Washington State, federal regulations, or dealership platform enhancements. Revisions take effect immediately upon posting with the updated effective date.

8. Contact Evergreen Ford Privacy Administration